Easy cook rice

I changed the type of rice from 40p super cheap long grain rice to 99p(still cheap though) "easy cook" long grain rice. BUT, it tastes really bad.

As usual, I boil it and steam for a while. However, its texture is absolutely powdery therefore makes me thirsty in a way. No stickiness, no sweetness, and not easy to catch it by chopsticks. 

Then, I did not know what "easy cook" means. This is in other word, semi-boiled. As a result, we can cook it quicker than normal rice.

If it tastes better than I did by cooking the way in which easy cook should be processed, I have to try it once. If it doesn't work, I would change the type again to non-easy cook one.